Privacy Policy

Effective Date: 1/16/25
Last Updated: 1/16/25

This Privacy Policy explains how matthew mitchell Traditions Real Estate Group  collects, uses, stores, and shares information obtained through [your website URL]  This Website is operated by a Kentucky-licensed real estate business for marketing, advertising, and client communication purposes.

By accessing or using this Website, you acknowledge and agree to the practices described in this Privacy Policy.

1. Information We Collect

A. Personal Information You Voluntarily Provide

We collect personal information when you submit it through forms or direct contact on our Website, including but not limited to:

• Name

• Email address

• Phone number

• Property address or home search criteria

• Message content

• Any other information you voluntarily provide

This information is collected when you:

• Request property information

• Request a home valuation

• Schedule a showing or consultation

• Submit a contact or inquiry form

Submission of personal information is voluntary; however, failure to provide certain information may limit our ability to respond to your request.

B. Automatically Collected Information

When you visit our Website, we automatically collect certain information using cookies, pixels, and similar technologies, including:

• IP address

• Browser type and version

• Device type and operating system

• Pages viewed and time spent on pages

• Referring URL or advertisement source

• Approximate geographic location

This data is used for analytics, security, and advertising measurement.

2. How We Use Information

We use collected information for the following purposes:

• To respond to inquiries and provide requested real estate services

• To communicate about properties, listings, showings, and market information

• To improve Website functionality and user experience

• To measure advertising performance and conversions

• To deliver targeted advertisements through Google Ads and similar platforms

• To comply with legal and regulatory obligations

We do not sell personal information.

3. Advertising, Analytics, and Google Services

We use Google services, including but not limited to:

• Google Ads

• Google Analytics

• Google Tag Manager

• Google Ads Conversion Tracking

• Google Ads Remarketing

These services use cookies and similar technologies to:

• Track Website activity

• Measure advertising effectiveness

• Display ads to users who have previously visited our Website

Google may collect or receive information about your use of this Website and may combine it with other data in accordance with Google’s Privacy Policy:
https://policies.google.com/privacy

We do not have control over how Google uses collected data.

4. Remarketing & Interest-Based Advertising

We may use remarketing features to show advertisements to users who have previously visited our Website. These ads may appear on Google search results pages or on third-party websites within Google’s advertising network.

No personally identifiable information (such as your name, phone number, or email) is shared in remarketing ads.

You can opt out of Google’s interest-based advertising by visiting:
https://adssettings.google.com

5. Cookies and Tracking Technologies

Cookies are small data files stored on your device. We use cookies to:

• Enable core Website functionality

• Analyze Website traffic and user behavior

• Support marketing and advertising campaigns

You may control or disable cookies through your browser settings. Disabling cookies may affect Website functionality.

6. Consent to Contact

By submitting any form on this Website, you expressly consent to being contacted by [Your Brokerage / Team Name] via phone call, email, and/or text message regarding real estate services, listings, or your inquiry. This consent may include the use of automated systems.

Message and data rates may apply. Consent is not a condition of purchasing any goods or services. You may opt out at any time.

7. Sharing of Information

We may share information only as necessary with:

• Website hosting providers

• Customer relationship management (CRM) systems

• Marketing and advertising partners (including Google)

• Analytics providers

• Legal or regulatory authorities when required

All third parties are required to use information solely for authorized purposes and to maintain appropriate safeguards.

8. Data Security

We implement reasonable administrative, technical, and physical security measures to protect personal information. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Data Retention

Personal information is retained only as long as reasonably necessary to:

• Respond to inquiries and provide services

• Maintain business records

• Comply with legal and regulatory requirements

10. Kentucky Real Estate Disclosure

This Website is operated by a Kentucky-licensed real estate professional or brokerage. All real estate services are provided in accordance with Kentucky law and applicable regulations.

Nothing on this Website constitutes legal, tax, or financial advice.

11. Children’s Privacy

This Website is not intended for children under the age of 13. We do not knowingly collect personal information from children.

12. Third-Party Links

This Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

13. Your Privacy Choices

You may:

• Request access to your personal information

• Request correction or deletion of your information

• Opt out of marketing communications

Requests can be made using the contact information below.

14. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with a revised effective date. Continued use of the Website constitutes acceptance of the updated policy.

15. Contact Information

If you have questions about this Privacy Policy, please contact:

Matthew Mitchell

matthew@traditions-soky.com